Converting Solutions Blog

Gleicher Manufacturing Launches Marketing Campaign

Posted on Fri, Jul 01, 2011

True North medium resized 60060-Year-Old Specialty Converter of Light Industrial Materials Expands its Product Offerings

SCOTCH PLAINS, NJ. - Gleicher Manufacturing Corporation, a specialty converter and distributor of adhesives, fastening systems and light industrial materials, has embarked on a new marketing campaign and retained True North Brand Group, Inc., to help generate awareness and diversify its business. 

For sixty years, Gleicher Manufacturing has operated as a value-added supplier, converting and supplying myriad customized products including bonding materials, double-coated tapes, adhesive transfer tapes, fastening systems and other light industrial performance materials.  From prototype to production, Gleicher customizes these materials according to clients’ specific design requirements.

Further illustrating Gleicher Manufacturing’s dynamic capabilities, in 2010 the company elected to leverage its expertise by integrating liquid adhesives into its range of product offerings. “The ability to supply a complete line of bonding solutions to our customers gives Gleicher a meaningful advantage in the industry,” said Doug Sanderson, Gleicher’s Vice President.  “Adding the capability to provide liquid bonding and sealing solutions has put us in a position to take on the most complex projects with unsurpassed efficiency and efficacy.”

As Gleicher Manufacturing continues to develop and expand its offerings, the company becomes increasingly well-positioned to enter and dominate a wide array of market verticals.  “Superior in-house capabilities, access to unique materials and quick turnaround times are key competitive advantages for us,” said Sanderson.

The first initiative under the partnership with True North Brand Group is the launch of a rebranded website which clearly guides visitors through Gleicher’s extensive capabilities. “We provide sophisticated solutions for our customers and continuing to exceed their expectations is critical to our ongoing success,” said Sanderson.  “Our affiliation with True North is an excellent way for us to expand our reach within the industry.”

About Gleicher Manufacturing:  Gleicher Manufacturing is a leading specialty converter and distributor of engineered performance materials.   Leveraging sixty years of expertise, Gleicher’s superior innovation and commitment to continuously push the limits of product development sets the company at the forefront of the industry.