Gleicher Manufacturing: Your VELCRO® Platinum Distributor and Converter

Gleicher is a VELCRO® Platinum Distributor and Converter providing custom die-cut hook and loop fasteners for medical, military, and industrial use.

For decades we have converted VELCRO® Brand hook and loop fasteners at our facility in Scotch Plains, New Jersey — die-cutting them to shape, applying adhesive, slitting rolls to width, and assembling kits so they arrive at your production line ready to install. Our engineers work directly with the product teams at Velcro Companies, so if your application requires something outside the standard catalog, we can see if it can be done.

What Is a VELCRO® Platinum Distributor and Converter?

Not all companies selling VELCRO® Brand products carry this designation. The VELCRO® Platinum Distributor and Converter designation is qualification-based — VELCRO® Companies assesses a converter's technical ability, category knowledge, and overall business performance before offering entry into the program. It is a different relationship from purchasing through a standard distributor or an online reseller.

What does that really mean for someone buying hook and loop fasteners? Several things. First, Gleicher has access to the VELCRO® Brand industrial range — not just the standard SKUs available through distributors. Second, our engineering team can call and speak directly with Velcro USA product specialists when a project calls for custom material properties. Third, our team can work directly with VELCRO® companies technical specialists to help identify suitable materials for challenging applications.

The VELCRO® Companies converter network includes different qualification levels. As a VELCRO® Platinum Distributor and Converter, Gleicher has access to a wide range of industrial products, technical resources and converting support. Converting VELCRO® Brand materials effectively, especially for regulated or high-precision work, requires a high level of expertise.

Why Gleicher

We are a third-generation, family-run business. Three generations of the Gleicher family have built and grown the business since its founding in 1949. This is important less as a sentimental point, and much more as a practical one. As a third generation family business, you work directly with people who understand adhesive and fastener converting, material performance, and manufacturing applications. That practical experience helps us suggest solutions that are suited to your production requirements rather than simply supplying a product.

Here is what our VELCRO® Platinum Distributor and Converter partnership with Velcro USA makes possible:

• Material development that goes beyond the catalog. Gleicher engineers work closely with Velcro companies technical team to help identify suitable materials for demanding applications.
• Precision converting. Our Scotch Plains location performs custom die cutting, laser cutting, rotary cutting, slitting, kiss-cutting, lamination, and kitting. We produce individual die-cut parts, multi-part pads, kiss-cut rolls, sub-assemblies, and complete kits.
• Flexible delivery. Converted parts ship as loose pieces, on rolls, in kits, or as assembled sub-components — whatever your production workflow requires.

If the standard VELCRO® Brand adhesive is not suitable for your substrate, Gleicher can apply alternative acrylic, rubber, or specialty adhesive systems to meet your application requirements.

VELCRO® Brand Products We Convert

For most people, the VELCRO® Brand product line is more extensive than they realize, and as a VELCRO® Platinum Distributor and Converter, we convert across the industrial range.

Hook and loop fasteners are part of the foundation of the VELCRO® Brand Industrial range. Standard woven tapes, molded hooks with aggressive engagement profiles, and specialty fastening systems — all available with pressure-sensitive adhesive backings (rubber-based hotmelts, acrylic, PUR) or in sew-on form. We transform them into whatever shape, size, and configuration your assembly process requires.

ONE-WRAP® is a dual-sided product — hook on one side, loop on the other — used extensively for cable management. We customize the lengths and widths for telecom, data center, and electronics applications, including FR 889 solutions for data center cable management. We can deliver in rolls, individual cut strips or cut strips delivered in a “puck”.

QWIK TIES are a more economical option for bundling and cord organization. Reusable, adjustable, and handling-friendly.

Military-specification fasteners certified to AA55126. These are for defense applications where material traceability and performance specifications are non-negotiable.

Completing the line are specialty and industrial VELCRO® Brand products: flame-retardant tapes, high-temperature-resistant hook and loop, medical-grade fasteners for skin-contact applications, and custom-formulated adhesive backings for difficult substrates.

Industries We Serve

Our customers assemble products that go into operating rooms, onto battlefields, inside aircraft cabins, and through automated manufacturing lines. The applications vary, but in each case there is a demand for converted hook and loop components that meet specific performance requirements.

Medical devices — Skin-friendly, cleanable hook and loop for patient restraints, monitoring device mounts, wound closure strips, and wearable diagnostics. Our precision converting supports medical device applications that require accurately converted hook and loop materials.

Military and defense — AA55126 certified fasteners for tactical gear, body armor closures, vehicle interiors, shelter systems, and load-bearing equipment.

Transportation — Die-cut components for headliner attachment, interior trim, seat assemblies, wire harness routing, and EV battery compartment fastening. Designed for automated line integration.

Aerospace — Fastening systems where weight, flame retardancy, and long-term reliability are critical parameters. Cabin interior installation, insulation mounting, and component attachment.

Electronics and cable management — Custom ONE-WRAP® ties and die-cut hook and loop sections for bundling, routing, and organizing cables inside server racks, data centers, and production equipment.

Packaging — Reclosable fasteners for consumer packaging, display components, and industrial packaging closures.

Frequently Asked Questions

What is a VELCRO® Platinum Distributor and Converter?

It is an authorization from Velcro Companies recognizing that a converter has met their qualification standards for technical capability and materials expertise. Gleicher holds this designation, which provides direct access to VELCRO® engineering teams, the Industrial range, and custom material development resources.

Are there different levels of VELCRO® converters?

Yes. Velcro Companies operate a tiered network. Each tier reflects deeper technical capability and closer collaboration with Velcro USA. Platinum Distributor and Converters like Gleicher can handle complex, custom applications that standard distributors are not equipped for.

What industries use custom-converted VELCRO® products?

Defense, aerospace, electronics, medical, transportation, telecom, and packaging industries all use custom-converted VELCRO® Brand components. If your product requires a hook and loop fastener cut, shaped, backed, or assembled to specification, a VELCRO® Platinum Distributor and Converter is here to assist.

How do I request a quote?

Email sales@gleicher.com or call 888-818-5798. Tell us about your application, give us an idea of the materials you think you will need (or describe the problem and we will recommend materials), the quantities, and any certifications or specifications your project requires.

Talk to Our VELCRO® Brand Fastener Specialists

Whether you are in the early stages of product development or you need converted components for an existing production run, Gleicher's team can support the project from material selection through delivery.

Email: sales@gleicher.com

Phone: 888-818-5798

Location: 851 Jerusalem Road, Scotch Plains, NJ 07076

Get In Touch